Brand promotion
Huo Dong Intro.
Huo Dong is an integrated marketing company in Taiwan. In this project, I select three cores from their services as the main topic: creative proposal, media marketing, and event planning. Through this motion work, I would like to build a vivid image of this company and leave the audience a deep impression with a bright tone and optimism.
While making a storyboard, I used the concept of "make a wish" to describe the relationship between client and company. Clients are like making a wish to the company, and the company must make this wish come true. Therefore, at the beginning of the story, there is a shooting star that represents the start of everything. As part of the creative proposal, I placed various geometric elements to express the collision between imagination and creativity. I arrange graphics of network traffic and the Like buttons to show the part of media marketing. Last, holding an event requires many people working in cooperation, so these workers and equipment are put in the magic cards to indicate division of labor. When cards are all presented, events will be successful like the last scene.
01
Storyboard
02
Styleframes
Credit -
Role: Direction / Design / Animation
Music: Ikson-Tide on Soundcloud