Character animation/ Branding event
COACH SMC
- MISS JO
This animated video segment is featured during Coach CEO Todd Kahn’s keynote at the Store Manager Conference (SMC) across the US, Europe, and Asia. It introduces Lil Miss Joe, the new coach character for Coach Coffee Shops, blending photoreal assets with animation. The segment emphasizes the significance of Coach’s food and beverage offerings and provides an entertaining conclusion to Todd’s talk.
COACH SMC in LAS VEGAS (credit: COACH)
Coach Coffee Shop (credit: COACH)
01
Design
Pose exploration
T – Pose
Facial expression
Color test
Style test
02
Motion test
Credit -
Oringinal Character Design: COACH
Creative Direction: CYCYMYMY
Design Director: Cynthia Bryan
Animation Director: Kaz Ishii
Character Design/ Animation: Cathy Lin
Sound and Music: Duotone