This project was created for Revolut, an all-in-one finance app, in celebration of their milestone of reaching 50 million global customers. The event took place at The Outernet London on November 22-23, 2024. Revolut highlighted individuals who have been revolutionary in their respective fields—spanning entertainment, gaming, and the arts. Notable participants included Charli XCX (Entertainment), TenZ (Gaming), and Sophie Tea (Arts). The initiative aimed to embody the brand’s ethos and aspirations for its customers while launching The Revolution List—a growing network of innovators designed to inspire others.
As part of the project, we created dynamic animations for large LED screens throughout The Outernet London. These included visuals for the event’s stage backdrop, an oversized arcade installation, and the welcoming ambient spaces. Using Revolut’s branding guidelines, we developed sleek 3D glass logo animations and other captivating visuals to elevate the event experience.
Challenge
The live event took place across multiple spaces within a building. The challenge was to translate Revolut’s existing brand identity into different environments while maintaining cohesion and creating a single, immersive experience for attendees.
Strategy
Following Revolut’s branding guidelines, we developed sleek 3D glass logo animations and other captivating visuals to elevate the overall event experience. Kinetic typography was also designed to reinforce the brand’s clean, bold, and modern identity.
Application
We created dynamic animations for large LED screens throughout The Outernet London, including the stage backdrop, an oversized arcade installation, and welcoming ambient areas. These visuals connected each space, ensuring a seamless and immersive brand experience across the entire venue.
Creative Direction: CYCYMYMY / Amplify
Design Director: Cynthia Bryan
Animation Director: Kaz Ishii
Producer: Kristine Lin
Animation: Cathy Lin / Amy Wallace/ Snow Li